Which one should I use for pricing?

Retailers usually think in margin (share of the final price kept as profit). Wholesalers often quote markup on cost.

Can it handle currencies?

Yes. Amounts display in whichever currency you select, the percentages are currency-independent.

Profit Margin Calculator

Margin vs markup, calculated correctly

Currency

Cost ($)

Revenue ($)

Profit margin

30%

($100.00 - $70.00) / $100.00 x 100

Profit margin

30%

Markup

42.86%

Profit

$30.00

Margin = profit / revenue, markup = profit / cost. A 50% markup equals a 33.3% margin. All math happens in your browser; nothing is sent or stored.

About this tool

Margin and markup sound similar but give very different numbers, and mixing them up means mispriced products. Margin divides profit by revenue; markup divides profit by cost.

Enter cost and price once and see both figures side by side, with profit in your selected currency. Essential for pricing decisions, quotes and financial reviews.

How to use the profit margin calculator

1Enter the cost and the selling price.
2See margin % and markup % side by side.
3Toggle which one to solve for if needed.

Frequently asked questions

Margin is profit as a percentage of the selling price. Markup is profit as a percentage of cost. A 25% markup equals a 20% margin, they are often confused.

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